WIPO Arbitration and Mediation Center

ADMINISTRATIVE PANEL DECISION

Philip Morris Products S.A. v. Super Privacy Service LTD c/o Dynadot / Md. Minhajul Islam, DifferentCoder

Case No. D2020-2969

1. The Parties

The Complainant is Philip Morris Products S.A., Switzerland, represented by D.M. Kisch Inc., South Africa.

The Respondent is Super Privacy Service LTD c/o Dynadot, United States of America (“US”) / Md. Minhajul Islam, DifferentCoder, Bangladesh.

2. The Domain Name and Registrar

The disputed domain name <heetsstoreuae.com> is registered with Dynadot, LLC (the “Registrar”).

3. Procedural History

The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on November 10, 2020. On November 10, 2020, the Center transmitted by email to the Registrar a request for registrar verification in connection with the disputed domain name. On November 11, 2020, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the disputed domain name, which differed from the named Respondent and contact information in the Complaint. The Center sent an email communication to the Complainant on November 12, 2020, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amended Complaint on November 12, 2020.

The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”).

In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on November 13, 2020. In accordance with the Rules, paragraph 5, the due date for Response was December 3, 2020.

On November 17, 2020, the Respondent submitted an informal communication to the Center explaining that he was willing to transfer the disputed domain name. The Respondent sent the standard settlement form signed from his end to the Center on the same day. On November 25, 2020, the Center acknowledged receipt of both the Respondent’s communication and the document. The Proceedings have been suspended on November 26, 2020 until December 26, 2020.

On January 4, 2021, the Proceedings have been reinstituted further to the Complainant’s request. The Center reminded the Parties of the new response due date, January 11, 2021. The Center did not receive any additional submission from the Respondent and notified the Parties of the Panel Appointment Process on January 12, 2021.

The Center appointed George R. F. Souter as the sole panelist in this matter on January 21, 2021. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7.

4. Factual Background

The Complainant, Philip Morris Products S.A. is a company which is part of the group of companies affiliated to Philip Morris International Inc. (jointly referred to as “PMI”). PMI is an international tobacco company, with products sold in approximately 180 countries.

PMI is known for innovating across its brand portfolio. In the course of transforming its business from combustible cigarettes to Reduced Risk Products (or “RRPs”, which PMI defines as products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to those products versus continued smoking), PMI has developed a number of RRP products. One of these RRPs developed and sold by PMI is called “Iqos”. “Iqos” is a precisely controlled heating device into which specially designed tobacco products under the brand names “HEETS” or “HEATSTICKS” are inserted and heated to generate a flavourful nicotine-containing aerosol. The IQOS system also consists of an IQOS Pocket Charger, specially designed to charge the IQOS Holder (collectively referred to as the IQOS System). The IQOS System was first launched by PMI in Nagoya, Japan in 2014 and has obtained an 18.3% share of the market in Japan. Today the IQOS System is available in key cities in around 61 markets across the world. As a result of an investment of over USD six billion and extensive international sales (in accordance with local laws), the IQOS System has achieved considerable international success and reputation, and approximately 16.4 million relevant consumers using the IQOS System worldwide. To date, the IQOS System has been almost exclusively distributed through PMI’s official IQOS stores and websites and selected authorized distributors and retailers.

For its new innovative smoke-free products, the Complainant owns a large portfolio of trademark registrations internationally, details of which have been supplied to the Panel. These include the following registrations in the United Arab Emirates:

United Arab Emirates Trademark Registration HEETS (word) No. 256864 registered on December 25, 2017; and

United Arab Emirates Trademark Registration HEETS (word/device) No. 256867 registered on December 25, 2017.

The disputed domain name was registered on October 5, 2020, and was used in connection with a website offering products for sale, in direct competition with the goods traded in by the Complainant. The disputed domain name does not currently resolve to an active website.

5. Parties’ Contentions

A. Complainant

The Complainant alleges that the disputed domain name is confusingly similar to its HEETS trademark, in particular that it contains the Complainant’s HEETS trademark in its entirety, with the mere addition of a descriptive or non distinctive elements, namely the word “store” and the initial letters “uae” of the country United Arab Emirates.

The Complainant alleges that the Respondent lacks rights or legitimate interests in the disputed domain name, in particular that the Complainant has never granted permission to use its HEETS trademark in connection with the registration of a domain name, or otherwise.

The Complainant alleges that the disputed domain name was registered in bad faith, used to resolve to a website offering goods competing with goods sold by the Complainant.

B. Respondent

The Respondent did not reply to the Complainant’s contentions.

6. Discussion and Findings

Paragraph 4(a) of the Policy lists three elements that the Complainant must prove to merit a finding that the disputed domain name be transferred to the Complainant:

(i) the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; and

(ii) the Respondent has no rights or legitimate interests in respect of the disputed domain name; and

(iii) the disputed domain name has been registered and is being used in bad faith.

A. Identical or Confusingly Similar

The Panel is satisfied from the information provided that the Complainant has sufficient rights in its HEETS trademark for the purposes of these proceedings.

It is well-established in prior decisions under the UDRP, with which the Panel agrees, that a generic Top-Level Domain (“gTLD”) is irrelevant when comparing a trademark with a disputed domain name. Accordingly, the Panel considers the gTLD “.com” to be irrelevant in the circumstances of the present case, and so finds.

It has been well-established in prior decisions under the UDRP that a disputed domain name which wholly contains a complainant’s trademark together with the mere addition of descriptive or non distinctive elements is insufficient to avoid a finding of confusing similarity between a trademark and a disputed domain name (see WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition, (“WIPO Overview 3.0”), section 1.8).

Abbreviation of the names of countries with more than one word in its name is in common usage, “uk” and “usa” being prominent examples. It has been the consistent finding in prior decisions under the Policy that geographical terms are regarded as descriptive elements for the purpose of considering confusing similarity. The Panel in this case agrees that “uae” and the word “store” are merely descriptive and do not prevent a finding of confusing similarity. The overall impression given by the disputed domain name in this case, in the opinion of the Panel, is that it is likely to be associated with the proprietor of the trademark in the domain name, supporting the confusion between the disputed domain name and the Complainant’s trademark. In these circumstances, the Panel finds that the Complainant has satisfied the requirement of paragraph 4(a)(i) of the Policy.

B. Rights or Legitimate Interests

It is the consensus view of previous UDRP panels, with which the Panel agrees, that a prima facie case advanced by the complainant will generally be sufficient for the complainant to be deemed to have satisfied the requirement of paragraph 4(a)(ii) of the Policy, provided the respondent does not come forward with evidence demonstrating rights or legitimate interests in the domain name and the complainant has presented a sufficient prima facie case to succeed under paragraph 4(a)(ii) of the Policy.

The Panel considers the evidence put forward by the Complainant that the Respondent lacks rights or legitimate interests regarding the disputed domain name as sufficient to be regarded as a prima facie case, and the Respondent did not take the opportunity to advance any claim of rights or legitimate interests in the disputed domain name to rebut this prima facie case.

Furthermore, the composition of the disputed domain name, consisting of the Complainant’s well-known trademark with an additional word “store” and a geographical term “uae”, cannot constitute fair use in these circumstances as it carries a risk of implied affiliation and effectively impersonates or suggests sponsorship or endorsement by the Complainant. See WIPO Overview 3.0, section 2.5.1.

Accordingly, the Panel finds that the Complainant has satisfied the requirements of paragraph 4(a)(ii) of the Policy.

C. Registered and Used in Bad Faith

The Panel is of the view that the finding that a respondent has no rights or legitimate interests in a disputed domain name can lead, in appropriate circumstances, to a finding of registration of a disputed domain name in bad faith. The circumstance of the present case, in which the Panel regards it as self-evident that the Complainant’s HEETS trademark was deliberately appropriated in the disputed domain name, are such that the Panel concludes that a finding of registration in bad faith is justified, and so finds.

It is well-established in prior decisions under the Policy that the use of a disputed domain name in connection with a website with links to goods or services competing with those of the Complainant is sufficient to justify a finding of use in bad faith as described under paragraph 4(b)(iv) of the Policy, and, in the circumstances of the present case, the Panel so finds.

Accordingly, the Panel finds that the Complainant has satisfied the requirements of paragraph 4(a)(iii) of the Policy.

7. Decision

For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the disputed domain name <heetsstoreuae.com> be transferred to the Complainant.

George R. F. Souter
Sole Panelist
Date: February 4, 2021