WIPO Arbitration and Mediation Center
ADMINISTRATIVE PANEL DECISION
Philip Morris Products S.A. v. Stanislav Severin
Case No. D2020-1546
1. The Parties
The Complainant is Philip Morris Products S.A., Switzerland, represented by D.M. Kisch Inc., South Africa.
The Respondent is Stanislav Severin, Ukraine.
2. The Domain Name and Registrar
The disputed domain name <heets-trade.online> (the “Domain Name”) is registered with Hostinger, UAB (the “Registrar”).
3. Procedural History
The Complaint was filed with the WIPO Arbitration and Mediation Center (the “Center”) on June 12, 2020. On June 12, 2020, the Center transmitted by email to the Registrar a request for registrar verification in connection with the Domain Name. On June 16, 2020, the Registrar transmitted by email to the Center its verification response disclosing registrant and contact information for the Domain Name which differed from the named Respondent and contact information in the Complaint. The Center sent an email communication to the Complainant on July 1, 2020, providing the registrant and contact information disclosed by the Registrar, and inviting the Complainant to submit an amendment to the Complaint. The Complainant filed an amended Complaint on July 1, 2020.
The Center verified that the Complaint together with the amended Complaint satisfied the formal requirements of the Uniform Domain Name Dispute Resolution Policy (the “Policy” or “UDRP”), the Rules for Uniform Domain Name Dispute Resolution Policy (the “Rules”), and the WIPO Supplemental Rules for Uniform Domain Name Dispute Resolution Policy (the “Supplemental Rules”).
In accordance with the Rules, paragraphs 2 and 4, the Center formally notified the Respondent of the Complaint, and the proceedings commenced on July 7, 2020. In accordance with the Rules, paragraph 5, the due date for Response was July 27, 2020. The Respondent did not submit any response. Accordingly, the Center notified the Respondent’s default on July 29, 2020.
The Center appointed Olga Zalomiy as the sole panelist in this matter on August 10, 2020. The Panel finds that it was properly constituted. The Panel has submitted the Statement of Acceptance and Declaration of Impartiality and Independence, as required by the Center to ensure compliance with the Rules, paragraph 7.
4. Factual Background
The Complainant is a tobacco company, which is a part of the group of companies affiliated with Philip Morris International Inc., an international tobacco company (“PMI”). The Complainant is the owner of the HEETS trademarks worldwide, such as:
- International trademark HEETS (word/device), registration number 1328679, registered on July 20, 2016;
- International trademark HEETS (word), registration number 1326410, registered on July 19, 2016;
- International trademark IQOS (word), registration number 1218246, registered on July 10, 2014; and,
- International trademark IQOS (device), registration number 1338099 registered on November 22, 2016.
The Respondent registered the Domain Name on March 25, 2020. The Respondent has been using the Domain Name to direct to an online wholesale store purportedly offering for sale in Ukraine Complainant’s HEETS products and IQOS systems. The website is using several of the Complainant’s official product images without the Complainant’s authorization as well as the Complainant’s trademarks.
The website at the Domain Name also displays links to Ukrainian certificates of conformity issued to the Complainant. Such certificates prove the conformity of the Complainant’s products with standards and technical standards by the government of Ukraine. In addition, the website displays a text in Russian, which can be translated into English as follows:
“About us
IQOS- is a development by Philip Morris International (PMI), one of the world leaders in tobacco market [....] We attracted talented scientists and invested more than 6 billions of dollars and approximately 10 years to develop the perfect design and technology, which you use now."
5. Parties’ Contentions
A. Complainant
The Complainant claims that it is a company, which is part of PMI. The Complainant states that PMI is an international tobacco company, with products sold in approximately 180 countries.
The Complainant argues that the Domain Name is identical or confusingly similar to the Complainant’s HEETS trademark. The Complainant claims that the Domain Name incorporates the Complainant’s HEETS trademark in its entirety. The Complainant contends that the addition of the non-distinctive and descriptive term “trade”, is insufficient to avoid finding of confusing similarity. The Complainant contends that the applicable generic Top-Level Domain (“gTLD”) in the Domain Name is viewed as a standard registration requirement and as such is disregarded under the confusing similarity test.
The Complainant states that the Respondent has no rights or legitimate interests in respect of the Domain Name because of the following reasons: 1) the Complainant has not licensed or otherwise permitted the Respondent to use any of its trademarks or to register a domain name incorporating its HEETS trademark; 2) the Respondent is not making a legitimate noncommercial or fair use of the Domain Name, because: (i) the Respondent is neither an authorized distributor or reseller of the IQOS system; (ii) the website provided under the Domain Name does not meet requirements for bona fide offering of goods, because: (a) the Domain Name in itself suggests at least an affiliation with the Complainant and its HEETS mark; (b) the owner / administrator of the website, prominently and without authorization presents the Complainant’s registered mark, appearing in the top left corner of the website "IQOS product distribution. HEETS-TRADE Wholesale store", where relevant consumers will usually expect to find the name of the online shop and/or the name of the website provider; (c) the Respondent’s website uses the Complainant’s official product images without authorization; (d) the website includes no information regarding the identity of the provider of the website, which is only identified as “Heets -Trade”. The Complainant claims that because its IQOS System is primarily distributed through official/endorsed store, consumers are being misled regarding the relationship between the website and the Complainant, and will mistakenly believe that the website under the Domain Name is an official/endorsed distributor.
The Complainant states that the Respondent’s registration and use of the Domain Name constitutes bad faith because the Respondent knew of the Complainant’s HEETS trademark at the time of the Domain Name registration. The Complainant contends that the Respondent chose the Domain Name intending to invoke a misleading association with the Complainant because the term “heets” is imaginative and unique to the Complainant. The Complainant claims that the Respondent registered and used the Domain Name with the intention to attract, for commercial gain, Internet users to its website by creating a likelihood of confusion with the Complainant’s registered HEETS trademark as to the source, sponsorship, affiliation, or endorsement of its website or its services. The Complainant submits that by reproducing the Complainant’s trademark in the Domain Name and the title of the website associated with the Domain Name, and by using the Complainant’s images, the Respondent’s website suggests the affiliation between the Complainant and the Respondent.
B. Respondent
The Respondent did not reply to the Complainant’s contentions.
6. Discussion and Findings
Pursuant to paragraph 4(a) of the UDRP, to succeed in this proceeding, the Complainant must prove each of the following elements with respect to the Domain Name:
(i) the Domain Name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights; and
(ii) the Respondent has no rights or legitimate interests in respect of the Domain Name; and
(iii) the Domain Name has been registered and is being used in bad faith.
A. Identical or Confusingly Similar
Pursuant to paragraph 4(a)(i) of the UDRP, the Complainant must prove that the Domain Name is identical or confusingly similar to the trademark or service mark in which the Complainant has rights.
The submitted evidence shows that the Complainant owns several trademark registrations for the HEETS trademark. Pursuant to section 1.2.1 of the WIPO Overview of WIPO Panel Views on Selected UDRP Questions, Third Edition (“WIPO Overview 3.0”), this satisfies the threshold requirement of having trademark rights for purposes of standing to file a UDRP case.
“Where the relevant trademark is recognizable within the disputed domain name, the addition of other terms (whether descriptive, geographical, pejorative, meaningless, or otherwise) would not prevent a finding of confusing similarity under the first element.”1 It is well-established, that the applicable gTLD should be disregarded under the confusingly similarity test as a standard registration requirement.2
The Domain Name consists of the Complainant’s HEETS trademark, hyphen, the dictionary term “trade”, and the gTLD “.online”. Because the Complainant’s HEETS trademark is recognizable within the Domain Name, neither the inclusion of the dictionary term “trade”, nor the addition of hyphen or gTLD “.online” detracts from confusing similarity. Therefore, the Domain Name is confusingly similar to the Complainant’s HEETS trademark.
The Complainant has satisfied the first element of the UDRP.
B. Rights or Legitimate Interests
To demonstrate rights or legitimate interests in a domain name, non-exclusive respondent defenses under the UDRP, paragraph 4(c) include the following:
(i) before any notice of the dispute, the respondent’s use of, or demonstrable preparations to use, the domain name or a name corresponding to the domain name in connection with a bona fide offering of goods or services; or
(ii) the respondent (as an individual, business, or other organization) has been commonly known by the domain name, even if the respondent has acquired no trademark or service mark rights; or
(iii) the respondent is making a legitimate noncommercial or fair use of the domain name, without intent for commercial gain to misleadingly divert consumers or to tarnish the trademark or service mark at issue.
The evidence on file shows that the Complainant has not licensed or permitted the Respondent to use the Complainant’s HEETS trademark in domain names, or for any other purpose. The Respondent is neither authorized distributor, nor authorized reseller of the Complainant’s products. There is no evidence that the Respondent is making a legitimate noncommercial or fair use of the Domain Name as a reseller or distributor.
Previous UDRP panels have recognized that resellers or distributors using domain names containing complainant’s trademark to undertake sales of the complainant’s goods may be making a bona fide offering of goods and thus have a right or legitimate interest in such domain names in some situations3.
Outlined in the Oki Data4 case, the following cumulative requirements must be satisfied for the respondent to make a bona fide offering of goods and services:
“(i) the respondent must actually be offering the goods or services at issue;
(ii) the respondent must use the site to sell only the trademarked goods or services;
(iii) the site must accurately and prominently disclose the registrant’s relationship with the trademark holder; and
(iv) the respondent must not try to corner the market in domain names that reflect the trademark.”5
In this case, the Respondent’s use of the Domain Name does not satisfy requirements of such bona fide offering of goods and services. The Respondent is using the Domain Name to direct to a website in Russian that is offering for sale in Ukraine purported the Complainant’s HEETS and IQOS products. The evidence on file shows that the website at the Domain Name suggests affiliation between the Complainant and the Respondent because it displays the Complainant’s HEETS and IQOS trademarks, the Complainant’s photographs of its products, and contains no information about the website owner except to refer to it as “Heets-Trade”. In addition, the website also displays links to Ukrainian certificates of conformity issued to the Complainant. Such certificates prove the conformity of the Complainant’s HEETS products with various standards by the government of Ukraine. In addition, the website displays a text in Russian, which can be translated into English as follows:
“About us
IQOS- is a development by Philip Morris International (PMI), one of the world leaders in tobacco market [....] We attracted talented scientists and invested more than 6 billion of dollars and approximately 10 years to develop the perfect design and technology, which you use now."
Taken together, these factors create an impression that the website at the Domain Name is affiliated with or endorsed by the Complainant. The website at the Domain Name does not accurately and prominently disclose lack of relationship between the Respondent and the Complainant. Therefore, the Respondent is not using the Domain Name in connection with a bona fide offering of goods or service.
The evidence on file also shows that the Respondent, Stanislav Severin, has not been commonly known by the Domain Name.
To succeed under the second UDRP element, the Complainant must make out a prima facie case in respect of the lack of rights or legitimate interests of the Respondent.6 The Panel finds that the Complainant has made out a prima facie case and the burden of producing evidence demonstrating the Respondent has rights or legitimate interests in the Domain Name has shifted to the Respondent. Because the Respondent failed to present any rebutting evidence, the Complainant is deemed to have satisfied the second element of the UDRP.
C. Registered and Used in Bad Faith
Pursuant to paragraph 4(a)(iii) of the Policy, the Complainant must prove that the Domain Name was registered and is being used in bad faith.
The UDRP establishes that, for purposes of paragraph 4(a)(iii), bad faith registration and use of a domain name can be established by a showing of circumstances indicating that the respondent is using the domain name to intentionally attempt to attract, for commercial gain, Internet users to the respondent’s website or other online location, by creating a likelihood of confusion with the complainant’s mark as to source, sponsorship, affiliation or endorsement of the respondent’s website or location, or of a product or service on the respondent’s website or location. See Policy, paragraph 4(b)(iv).
Prior UDRP panels have found “the following types of evidence to support a finding that a respondent has registered a domain name to attract, for commercial gain, Internet users to its website by creating a likelihood of confusion with the complainant’s mark: […] (ii) seeking to cause confusion (including by technical means beyond the domain name itself) for the respondent’s commercial benefit, even if unsuccessful, (iii) the lack of a respondent’s own rights to or legitimate interests in a domain name, […] (vi) absence of any conceivable good faith use”.7
The Panel concludes, on the evidence submitted by the Complainant, that the Respondent has registered and used the Domain Name in bad faith.
Given the renown of the Complainant’s HEETS mark and the Complainant’s subsisting trademark registrations in numerous countries, the Respondent could not plausibly assert that, in registering the Domain Name, which fully incorporates the HEETS trademark, he was not aware of the Complainant’s rights in the HEETS mark. It is likely that the Respondent registered the Domain Name to trade on the goodwill of the Complainant’s trademark.
The website at the Domain Name creates an impression of an affiliation with the Complainant. The Respondent’s website prominently displays the Complainant’s HEETS and IQOS trademarks and the Complainant’s photographs of its products. The website displays the “IQOS product distribution. HEETS-TRADE Wholesale store” designation in the top left corner of the site, where users expect to find information about the store owner. In addition, the website at the Domain Name also displays links to Ukrainian certificates of conformity of the Complainant’s HEETS products. In addition, the website displays information about the Complainant and its products. Further, the evidence on files shows that the Respondent offers a warranty in Ukraine and in other countries for the HEETS and IQOS products bought on the website. The Panel concludes that the Respondent registered and is using the Domain Name to intentionally attempt to attract, for commercial gain, Internet users to the Respondent’s website or other online location, by creating a likelihood of confusion with the Complainant’s mark as to source, sponsorship, affiliation or endorsement of the Respondent’s website or location, or of a product or service on the Respondent’s website or location.
Taking the above into account, the Panel finds that the Respondent has registered and is using the Domain Name in bad faith. The Complainant has satisfied the third element of the UDRP.
7. Decision
For the foregoing reasons, in accordance with paragraphs 4(i) of the Policy and 15 of the Rules, the Panel orders that the Domain Name <heets-trade.online> be transferred to the Complainant.
Olga Zalomiy
Sole Panelist
Date: August 24, 2020
1Section 1.8., WIPO Overview 3.0.
